Following on from that, what breweries are proving popular with your customers?
Hop Hideout: We always sell a good amount of local beer – so lots of Yorkshire breweries such as Mallinsons, Ilkley, Saltaire, Summer Wine, Northern Monk, Magic Rock (especially with their new cans now available) and more.
Outside of that, Kernel and Buxton are mainstays, Siren, Weird Beard, Brew By Numbers and Wild Beer Co are regularly requested. Newer breweries that have gained drinkers’ interest are Wiper & True from Bristol and Mad Hatter from Liverpool.
We’re also known for having a good import section and Mikkeller, To Ol and anything Omnipollo related really don’t sit on our shelves for long.
It’s only recently there’s been a good/regular supply of Alesmith and New Zealand beers such as Epic. Alesmith’s Speedway Stout and Epic’s Hop Zombie (double IPA) have such a great reputation and are beers everyone has to try at least once!
Hopology: Thornbridge and Beavertown are very popular. For some reason Bristol seems to have some amazing small breweries at the moment too. Innovative local craft brewers like Shiny & Totally Brewed sell well as do rarities from more distant micros like Padstow & Poppyland when I can get them!
BeerHawk: The Spanish brewery, Edge, have become very popular with our customers and their American IPA (Hoptimista) has sold exceptionally well this year. For the UK breweries, we’re seeing a lot of demand for Siren beers, alongside both BrewDog and Ilkley brewery.
Cave Direct/Beer Merchants: Paulaner has grown by around 30% year on year and is proving to people that lager can be full-flavoured. Kona has done extremely well since the launch of Big Wave on keg, as people enjoy the brewery’s sessionable approach very hoppy beer.
As ever, our British breweries are doing very well too – Beavertown won Supreme Champion Brewer at the International Beer Challenge and Tiny Rebel won Champion Beer of Britain for their red ale, Cwtch. Both breweries are at capacity and growing very fast as demand grows.
Caps and Taps: We are based around the corner from Camden Town Brewery so they are always popular with people looking for local beers. Beavertown and the Kernel are also firm favourites. From the US, Brooklyn and Anchor have a strong enough reputation to move consistently off our shelves.
The Brew Testament: The Kernel Brewery, Beavertown Brewery, Five Points Brewery, Siren Brewery, Camden Town Brewery, Partizan Brewing, Brixton Brewery.