Newfoundland’s Quidi Vidi’s Iceberg beer has been chosen to represent Canada at the first NATO Association Beer Festival, reports CBC.

The St John’s company beat breweries in Nova Scotia and Ontario for the top spot in an online vote. Justin Fong, Quidi Vidi’s head of marketing, is hoping the publicity will help spread the brewery’s iceberg beer around the world.

“When you think of Canada you think of cold and unforgiving landscapes and the north,” Fong said. “Iceberg is all those things. It’s a super-unique beer. Icebergs are only harvestable in Canada and a few other spots in the world but we’re one of the only places that can actually even make an iceberg beer.”

The event, held in Canada, featured beers from member countries of the North Atlantic Treaty Organization.