Chicago-based beverage company Phusion Projects has launched a new Four Loko series. Called Innovation, it’s a 12% ABV hard seltzer, sold in 23.5-ounce single-serve cans, Brewbound reports.
This is more than twice the most common alcoholic seltzers with range between 4-5% ABV. Before Four-Loko, one of the others exceptions has been Pabst’s Strong Seltzer at 8% ABV. Strong Seltzer was released earlier this year to a small four-US state market.
Four Loko tested the water in the hard seltzer category earlier this summer, and the potential release quickly went viral across social media platforms, according to VinePair. Due to the unexpected and overwhelming response, the company decided to expedite the product’s launch to 2019.
“When we first posted about it on Four Loko’s social channels, we had no idea the response would be as massive as it was,” Jaisen Freeman, Phusion Project’s co-CEO said in a press statement.
Four Loko Innovation Series hard seltzer is currently offered in one flavour, Black Cherry, though three more are slated for release in the spring. This, however, is not Four Loko’s first foray into high alcohol hard seltzers. It also makes its Camo series which run from 12 to 14% ABV. Flavours include Fruit Punch, Grape, Strawberry Lemonade, Sour Grape, and others. It as has its Bold Series which comes in two flavours and is 14% ABV.
Along with Four Loko, international Phusion Projects also produces John Daly’s, Moskato Life, and Earthquake.