Perhaps the world’s first frozen beer igloo has arrived, giving those lucky enough to get a visit a chance to stay up all night and lick the walls.

According to Greene King, the igloo is big enough for two adults and is made up of icy blocks containing over 1,000 litres of frozen ale. The igloo was created to celebrate Greene King’s new pale ale, Ice Breaker.

While this is set in the UK, there is no reason why Canadian brewers could not do the same and generate the same publicity.

The B&B experience includes sleeping bags, hand warmers, scarves and gloves. If photos are anything to go by, bathroom facilities are not part of the frozen deal.

Matt Starbuck, managing director of Greene King, said: “There are a multitude of quirky and unusual B&B stays available in the UK at the moment, but we’ve never seen a real frozen igloo, particularly one where the walls are made from beer.

“Our Ale B&B is the perfect place to cosy up with a friend or loved one and enjoy an ale-tasting experience like no other…and we can certainly guarantee the coldest beer you’ll find in the capital.

“This is the first ale igloo we’ve launched to date, and if it’s successful, we might even roll it out to our pubs up and down the country – it could be the ideal overnight stay for people who don’t fancy getting a taxi home at closing time!”

Located at the Anchor Bankside pub in London, it will be open until it melts.