‘Can never be enough beer’

“2020 trends will be lower-calorie, lower-carb craft beers that still feature interesting features,” according to an interview in The Beer Connoisseur with Jim Koch of Boston Beer and Sam Calagione of Dogfish Head.

The two major craft breweries merged last year, setting shock waves throughout the industry.

“As a brewer and a beer drinker, I’ve always said: there can – and never will be – enough beer. We are at a point where we’re back to [USA] pre-Prohibition numbers of breweries, but only so many have the bandwidth for distribution beyond taprooms,” says Koch.

“There is an abundance of choice for consumers, which can be both good and bad. It’s good because folks can go out and explore all kinds of beery goodness! It’s bad because consumers often cannot tell where their beers are coming from or who is making them. Many international conglomerates have blurred the lines between the various brands they market as craft beers, putting the identity and integrity of the independent craft beer community and our products at risk,” says Calagione.

For the full interview in The Beer Connoisseur, please go here.