UK’s Warburtons Bakery is finding a somewhere to stick its crumpets that didn’t make the grade, reports The Bolton News.
IF you like a bit of crumpet you can now enjoy it in beer form — thanks to Warburtons.
The Bolton bakery has teamed up with London brewery Toast to create the light session IPA – Warburtons Toast – using the wonky crumpets which didn’t make it onto supermarket shelves.
Darren Littler, head of product innovation at Warburtons, said: ” We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way.
“Not only are we proud that Crumpet Beer is our first non-baked product we’ve ever launched, there’s nothing ‘butter’ than this cold brew teamed with a plate of warm crumpets.”
Toast is a London brewer which uses bread past its sale-by-date as part of its brewing process. Warbutons is not shy with publicity, using US entertainers such as Robert De Niro, Sylvester Stallone and The Muppets.