You’ve provided them with cool sessions during the summer months, given them rich stouts to ponder over a winter’s evening, spring sours, and beautiful autumn IPAs.

Now it’s time they returned the favour.

Much like how neighbours are pulling together and helping each other, your beer fans are more than willing to do the same for you. But, you need to tell them what to do. Here are four suggestions from TBJ:

Direct from the brewery:

They can’t get your drink at a pub, no problem, make it easy for them to buy direct from you. Have you beer list on line, take payment, bag or box it, and zero contact has to be made between your staff and customers.

Getting local into stores

If there was ever a time to stress local buying, this is it. Make the calls. With fewer lorries arriving from the continent, your local supermarket could have some empty shelves. The thing to remember is: if people are drinking at pubs, they’re drinking at home. Get your beer NOW into the supermarkets

Online shipping to riches

If your fans can’t come to you, then you go to them. If you balked before at online shopping, thinking it would take too much of your time, jump on it NOW.

Advocate, advocate, advocate

If you have acquired details of your fans, now is the time to contact them via Twitter, Facebook, Instagram, or email. Your fans love your beer, they last thing they want you to do is to close your doors. Tell them now more than ever, you need their support. Why did you buy a loaf of bread for the old couple up the street, because they told you they needed one. People want to help people and they’ll help you if you tell them.

Think, too, of what you can be offering fans besides beer. Now is the time to be pushing merchandise, gift cards, and visits – once this blows over. Think beyond the obvious. Yes, you make beer, but the reality is, you do much more. You provide a product, a brand, and a sense of belonging. Turn this into sales.