NO PEOPLE. NO FARM. NO BEER.™ is the new initiative from Roy Farms.  Roy Farms is the world’s largest independent brewery-direct hop farm and The NO BEER Brand is a first-of-its-kind craft beer which features empty beer cans intended to celebrate the hard work of all the people around the world who work at hop farms.  

This push comes from the notion that the company prides themselves in the incredible people they invest in to help maximize the quality, flavour and aroma used to create exclusive hop varieties, new farming practices and unique innovations.  Roy Farms is encouraging brewers to take part in their initiative which includes a custom No Beer tap handle and branded coasters.