Ontario’s Muskoka Brewery has officially launched #FrontlineFridays in an effort to give back to frontline and essential workers who have put their lives on the line working long hours since the pandemic hit.  For every ten packs of beer Muskoka Brewery sells, they are buying a pack for a frontline worker donating and delivering four-packs of their new Tread Lightly Light Lager.

“We hope that those working around the clock and risking their health to keep our communities safe can take time to recharge with a cold beer on us,” said Todd Lewin, President of Muskoka Brewery.

The first week of the program kicked off on July 24th and will run until August 28th. So far, hundreds of four-packs have been delivered to Foodland Port Carling, Northern Produce in Bracebridge, Toronto Humane Society and Websters Beacon in Dwight.

Muskoka Brewery is expecting to donate 4,000 four-packs throughout the duration of the program.  Some of the industries that will receive the beer include health care, grocery, delivery services, first responders and community services.  “Our team selected frontline businesses from across the province and we’re on track to be able to fulfill every request,” said Lewin. “The organizations nominated are so grateful for the recognition.  We’re happy we can do our part to say thank you.”

Muskoka Brewery is running this program through the sales of their 6 and 12 packs. For every ten packs of Detour, Craft Lager, Mad Tom IPA and Cream Ale sold, one Frontline Pack will be donated.