Budweiser Zero is the newest addition to the Labatt family. It features 0.0% alcohol, zero sugar, and only 50 calories per serving. The launch stems from wanting to give customers an alternative to their alcoholic beverages while adapting to the health-conscious consumer. It is made to mimic the same taste that beer lovers have come to expect from the brand, except without the alcohol.

“As a global leader in alcoholic beverages, we have an essential role to play in reminding Canadians of the importance of moderation and positive mental and physical health choices,” said Mike D’Agostini, Marketing Director, Budweiser Canada. “In these challenging and stressful times, we’re urging Canadians to ‘Drink Wiser’ and make smart decisions for their overall wellness, and we’re encouraged that the millennial cohort is already taking a stand.”

Budweiser Zero is now available across Canada.