Molson Coors recently added a new Coors Seltzer to its portfolio in hopes of helping America go “water neutral.” According to a recent report, Americans drank over 87 million gallons of hard seltzer last summer.

Molson Coors turned to Change the Course (an organization dedicated to sponsors to address their water footprints) to take on the purchase of the 175,000 12-packs to restore the volume of seltzer consumed this summer.

“Americans are drinking an astounding amount of hard seltzer, but it’s not doing much good. With the launch of Coors Seltzer and its Volunteer Program, we’re setting out to provide a seltzer that tastes good and also gives drinkers an opportunity to do good with each and every sip,” said Matt Escalante, Molson Coors’ senior director.

Incentive to get consumers started with this program to help restore America’s rivers will be to offer the first 12-pack free with the new Coors Seltzer Volunteer Program.