With COVID-19 causing an economic crisis across the beer industry, the Canadian government is looking at an additional tax increase, setting beer drinkers, bars and restaurants back even further.
Beer Canada has teamed up with a number of partners and has created a new campaign called “Freeze it for Them” designed to showcase the vital role beer plays in contributing to the economy.
“Canadian consumers, small businesses and the thousands of people working in areas hit hardest by the pandemic – restaurants, hospitality, agriculture, tourism, manufacturing and transportation – need our support,” said Luke Chapman, Interim President of Beer Canada. “Freezing beer tax increases is one small, no-cost decision that federal and provincial governments can make to provide some relief where it’s needed most.”
“Canadian brewers provide a reliable high value market to barley farmers; barley farmers, in turn, provide brewers with one of the primary ingredients for beer. When beverage alcohol taxes go up every year, that not only makes drinks less affordable for Canadians but also hurts the livelihoods of Canadian barley farmers.” – Zenneth Faye, Chair, Barley Council of Canada
The campaign will be released in the next few weeks and months by Here for Beer, an online community of 130,000+ beer enthusiasts run by Beer Canada.
For more information, visit www.freezeitforthem.ca and for the full story, click here.
Beer Canada has teamed up with a number of partners and has created a new campaign called “Freeze it for Them” designed to showcase the vital role beer plays in contributing to the economy.
“Canadian consumers, small businesses and the thousands of people working in areas hit hardest by the pandemic – restaurants, hospitality, agriculture, tourism, manufacturing and transportation – need our support,” said Luke Chapman, Interim President of Beer Canada. “Freezing beer tax increases is one small, no-cost decision that federal and provincial governments can make to provide some relief where it’s needed most.”
“Canadian brewers provide a reliable high value market to barley farmers; barley farmers, in turn, provide brewers with one of the primary ingredients for beer. When beverage alcohol taxes go up every year, that not only makes drinks less affordable for Canadians but also hurts the livelihoods of Canadian barley farmers.” – Zenneth Faye, Chair, Barley Council of Canada
The campaign will be released in the next few weeks and months by Here for Beer, an online community of 130,000+ beer enthusiasts run by Beer Canada.
For more information, visit www.freezeitforthem.ca and for the full story, click here.