Legendary Irish brewer, Guinness, has joined the many beer companies that have already brought non-alcoholic beverages to their menu. Guinness has introduced a new variation of its ever-popular dark Irish stout, called ‘Guinness 0.0.’
The alcohol-free take on the classic beer hits the market on October 26th, and will be available for purchase from British supermarkets with the stout making its way to more retailers later in the year, and will be available in pubs starting in the spring season of 2021.
“The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol,” said Gráinne Wafer, Global Brand Director at Guinness.