Molson Coors Beverage Company has launched The Revl Store in the UK. This new venture offers consumers an easy way to access their favorite libations from the comfort of their home. With the pandemic making it harder for people to access their favourite spirits the same way they’re used to, this direct-to-consumer eCommerce store will offer access to the full range of Molson Coors brands including beers, wines, spirits, soft drinks and even snacks from third-party brand partners.

“What we’ve created with Revl is a differentiated drinks proposition that offers a great choice of drinks that’s easy to navigate and shop,” said Molson Coors Director of Digital, Jack Daniel. “We wanted a brand that stands out and helps to make an at-home occasion a bit special. We think we’ve done just that, offering carefully curated bundles with added extras that add interest or a point of difference. It provides us with a platform to trial innovation and understand shopper tastes and preferences in greater depth, which is insight we can learn from to create better solutions on Revl and for our customers moving forward.”