The newest addition to Southern Ontario’s beer scene, co-founders of Rally Beer Co. Alan Wood and Spencer Sgro want customers to enjoy their beer without the lack-of-energy feeling by adding in some adventure.

“We’re going after being that social lubricant after a long ride or run, or really any sort of adventure. Just encouraging that group post-session celebration and sharing a beer,” said Sgro, COO and co-founder of the new company.

“If you are already a hardcore biker, top it. Go faster or further,” said Wood, fellow co-founder and CEO. “But also, if you are someone who hasn’t put on your running shoes in years, or you just bought a bike for the first time, go check out a local trail or join a group.”

“Get out, even if you’re new. Go on an adventure. A bigger adventure than before,” added Sgro. 

The two owners became close while attending the University of St. Andrews in Scotland. Post-graduation, Wood took a position apprenticing under a brewmaster in Oakville who taught him the insights to the industry.

Sgro spent the last decade in London, England, in the food and beverage industry. He moved to Thornbury in 2017 to open a restaurant of his own, which is where the idea of Rally began.

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Photo credit: Maddie Johnson