Peroni Libera 0.0%, the Super Premium alcohol free-beer brand, announced this week a long-term, multi-year partnership with the Aston Martin Cognizant Formula One™️ Team. Asahi Europe & International – owned Italian brand Peroni Nastro Azzurro launched its first non-alcoholic beer Peroni Libera 0.0% in 2019. Triple hopped and made with Nostrano Peroni Maize, Peroni Libera 0.0% offers notes of citrus and powerful hoppy bitterness, resulting in a crisp and refreshing finish.

This agreement comes ahead of the 2021 Formula One™️ World Championship which sees the highly anticipated return of Aston Martin Cognizant Formula One™️ team. Included in the partnership is the plan from parent company Asahi Europe & International to have a 20% share of their portfolio dedicated to non-alcoholic products by 2030.

The new partnership celebrates the global launch of Peroni Libera 0.0% as an aspirational alcohol-free beer choice and comes as the Aston Martin Cognizant Formula One™️ team prepares to make its highly anticipated return to Formula One™️ after more than 60 years.

The Peroni Libera 0.0% logo will be placed on the Aston Martin Cognizant Formula One™️ Team’s 2021 challenger car livery as well as team kits throughout the season, which is set to make its debut on March 3, 2021.

“We are thrilled to welcome Peroni Libera 0.0% to the Aston Martin Cognizant Formula One™️ family, and we are delighted that two such great brands will be in partnership from the very start of Aston Martin’s historic return as a team entrant to the top tier of global motor racing after an absence of 61 years,” said Lawrence Stroll, Aston Martin Cognizant Formula One™️ Team Chairman. “This partnership is another boost to the team ahead of the new season and is an opportunity to bring together two iconic brands on a unique journey in Formula One™️. We look forward to immersing Peroni Libera 0.0% into the team and achieving the brand’s global growth ambitions through the platform of Formula One™️.”

“This is a landmark moment for Peroni Libera 0.0% and an opportunity to take our alcohol free beer brand Peroni Libera 0.0% to consumers through the platform of Formula One™️,” said Richard Ingram, Global Brands Director at Asahi Europe & International. “By partnering with the Aston Martin Cognizant Formula One™️ team we believe we are creating an alliance of two iconic brands with fantastic synergies around style, heritage and passion. As health and wellbeing continues to drive innovation in the beer category, this partnership will widen the awareness of Peroni Libera 0.0% to ensure it remains the number one choice for those seeking an aspirational non-alcoholic option as part of their balanced lifestyle. We look forward to telling that story to the world throughout the 2021 Formula One™️ season and for many years to come.”

The official media release can be found here.