BEERSCANS is an augmented reality platform for the craft beer industry, enabling brewers to offer a unique virtual experience from every beer through product packaging. Created specifically for the craft beer industry, BEERSCANS gives brands the ability to virtually link content to their packaging so that beer lovers can use a mobile device to launch a unique virtual experience.

“Imagine looking at a beer can and noticing that it’s slowly getting darker, all by itself. This is a can, just in front of you, almost black. And then all of a sudden, it lights up, and it’s different – the surface of the can is playing a video, running 360o around the can, and it’s from the brewers themselves,” said Dave Chaffey, founding partner of BEERSCANS.

The functionality also allows users to keep an eye out for features like new products, special offers and brew tours, while data insight allows brewers to track the results to better improve users experience.