New to the Canadian market, Coors Seltzer – in flavours that include black cherry, mango, lemon lime, and grapefruit – is helping the planet with an incentive for Earth Day. The brand is asking Canadians to skip their showers on April 22 so people can confidently keep their cameras off and avoid any zoom meetings. This allows employees the chance to roam free that day keeping them from the demands of a regular morning routine breaking from the 100 litres of water used during morning hygiene routines.

Every 12-pack of Coors Seltzer also helps restore 1,000 litres of Canada’s waters through a partnership with Change the Course. “Molson Coors Beverage Company is all in and encouraging employees nationwide to skip the shower on Earth Day and raise a Coors Seltzer to a camera-free workday,” says Ava Gladman, Brand Manager, Coors Seltzer. “We invite others to take part in this super-easy pledge and embrace the comforts of working from home because bedhead is perfectly OK if you’re doing it for Canada’s waters.”

“Many people want to volunteer and give back, but it can be difficult to find the time to make that happen,” said Gladman. “We want to help Canadians roll up their sleeves and do good from behind their computer screens, all while enjoying peak comfort and refreshment.”

Image courtesy of Molson Coors Canada