BrüMate and adult beverage maker Crook & Marker collaborated and launched Afternoon Dillight Hard Pickle Seltzer this month. The unique hard seltzer flavour will be available for a limited time throughout the summer months.

If you think this is a joke, you are right. Or at least that’s how it started. On April 1, 2020, BrüMate joked on Instagram that it would release a pickle hard seltzer. Within 24 hours, the tease sparked 10,000 email sign-ups expressing interest in the product.

“This is going to blow the hard seltzer market wide open,” Dylan Jacob, BrüMate’s chief drinking officer and founder, said in a release. “If you think this is bold, wait until you see what else is in the works.”

“Afternoon Dillight” will come in a 12-pack of cans that pronounce the flavor as “a really big dill.” The seltzer clocks in at 5% alcohol by volume with 100 calories and no sugar and will be available online this summer with a release of 10,000 packs.

With the release date still TBD, anyone interested in the seltzer can join the “VIPickle list” at www.crookedBru.com.