Molson Coors Increases its Canadian Production of Hard Seltzer

Molson Coors announced the production increase of its Canadian operation’s hard seltzer by 300 percent.

The expansion comes from Molson’s mission to transition itself from a sole brewing company to a beverage company, which would include products such as their hard seltzer. Already dedicating a $100m investment into its hard seltzer production, Molson has already added to its roster of products by taking a joint stake with cannabis producer Hexo Corp. in Truss Beverage Co.

The company recently released its Vizzy and Coors Seltzer in time for the summer months, which contain a minimum of 4.5 percent of alcohol and only about or less than 100 calories per 355-ml bottle which makes it an ideal choice for the health-conscious craze that has hit the market since the pandemic began.

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