Canadian beer brand, Budweiser, will be extending a different arm of its brand and delving into the world of Canadian insurance. The launch of Budweiser Insurance will offer lifestyle-based insurance plans based on meaningful insights about customer experiences.

The world of insurance has made its way to the forefront for many millennials as a result of of COVID-19, with a 30 percent increase in online life insurance searches in 2020 compared to the previous year. Budweiser Insurance aims to be a go-to choice for Canadians as an add on to any existing coverage plan.

“Unconventional as insurance may seem, Budweiser is known for putting our customers first. The pandemic opened our eyes to this untapped opportunity, which is aimed at providing better security for Canadians and enabling them to live the life they want,” said Mike D’Agostini, Budweiser Senior Marketing Director, Labatt Breweries of Canada. “Jumping into the insurance space allows us to not only create an innovative part of our business, but also shape a customer-centric approach to insurance that is totally ownable for the Budweiser brand. Budweiser Insurance will tap into a specific-type of coverage not currently available to Canadians and will help them enjoy a worry-free summer, because Bud’s got your back.”

Canadians who are of legal drinking age will be eligible to apply for a chance at coverage in the coming weeks.

Image courtesy of Budweiser Canada