Upstreet Craft Brewing, in Charlottetown, PEI, has introduced its new non-alcoholic craft beer, Libra, to the grocery aisle at Sobey’s. Libra’s Pale Ale and Hazy IPA are now available across Atlantic Canada in the non-alcoholic beverage aisle.

“This is another important step in building our national retail presence in the non-alcoholic beverage market,” says Mitch Cobb, Co-Owner, Upstreet Craft Brewing. “We are thrilled to be working with Sobeys and making Libra even more accessible to Canadians who are striving to balance their wellness and social life.”

“At Sobeys, we are passionate about bringing high-quality, unique local brands to our shelves,” says Lynda Stewart, Local Development Manager, Atlantic Region at Sobeys Inc. “We think Libra’s sophisticated taste, focus on sustainability, and the arts community will resonate with our customers.

Created by Upstreet owners Mitch Cobb and Mike Hogan after two and a half years of research and development, Libra launched its first Libra Pale Ale in October 2020 and followed it up this summer with the Libra Hazy IPA, which sold out in a matter of days. As the first B-Corp certified business on PEI, Upstreet Craft Brewing is a sustainable, socially responsible and community-driven business. In addition to giving 10% of proceeds to its “Do Good” Artist program and supporting local artists and community organizations, it is always striving to use its business to drive positive change in the community and for the planet.

Libra can be found nationally on Drinklibra.ca and Well.ca, and Upstreet’s three locations in Prince Edward Island and Nova Scotia. Select liquor stores in PEI, Nova Scotia, Alberta and Canadian non-alcoholic online retailers, including Soberdry.com, Notwasted.ca, and AFbev.ca.

Photo courtesy of Upstreet Craft Brewery