Gruvi, a line of non-alcoholic beer and wine led by a dynamic sister and brother duo, is expanding its footprint across all 10 Canadian provinces.

The company announced last week a strategic distribution partnership with TFB & Associates that will continue pushing Gruvi’s Canadian growth momentum forward. Gruvi initially launched in Canada in 2019, and since then has seen 400% growth.

In partnership with TFB & Associates, Gruvi will bring its line of non-alcoholic beer and wine to an ever-expanding number of Canadian name-brand grocery stores.

“TFB has been in the import and distribution business for more than 30 years, and as a leader in Canada’s food & beverage industry, we’re thrilled to have them represent our portfolio of non-alcoholic craft beer and wine,” said Niki Sawni, Co-Founder and CEO of Gruvi. “Our goal is to grow the Gruvi brand into Canada’s preeminent alcohol free brand. With our headquarters in Toronto, we are excited for all that is ahead in owning the ever growing Canadian NA market.”

“We have been impressed with Gruvi’s product line since Day 1, and believe they have an extremely unique and innovative portfolio of both NA wine and beer that can shake up the NA market in Canada. We are excited to partner to continue offering delicious NA beverages to Canadian consumers looking for a healthier alternative,” said Matt Ridell, Vice President at TFB & Associates.

Gruvi is now sold in over 2000 retail locations across the U.S., Canada and Australia including Total Wine & More, Whole Foods, BevMo, Safeway, Target and more. Recently securing $2.0 million seed funding, Gruvi has been able to increase dealcoholization technology and invest in product innovation.

Photo courtesy of Gruvi