Fluent Beverages, a subsidiary company of Labatt Breweries of Canada, is a CBD-infused non-alcohol beverage. 

In a statement released last week, “Fluent has decided to stop operations in Canada. We want to thank our employees, partners, and customers for their support over the past three years in helping us build one of the top CBD beverage portfolio in Canada,” Jorn Soquet, CEO of Fluent Beverages. 

“When Labatt announced the creation of Fluent in 2018, Fluent set out to research non-alcohol cannabis beverages in Canada. Over the past three years through Fluent, we have gained deep category insights into the cannabis sector and consumer preferences, expanded our research and development capabilities, and worked with some exceptional talent. The learnings from Fluent will be used to evaluate future opportunities within the category and we will continue to monitor the cannabis sector closely,” added Tamar Nersesian, Communications Director for Labatt.