Upstreet Craft Brewing, a B-Corp certified beverage company on a mission to refresh the community, is satisfying the thirst for non-alcoholic craft beer and launching its award-winning Libra Pale Ale at the LCBO, one of the world’s largest buyers and retailers of beverage alcohol. Canadians are embracing the non-alcoholic beverage movement, and many are switching between non-alcoholic and alcoholic beverages. Today the global non-alcoholic market is expected to surpass US $43.5 billion by 2032.

Mitch Cobb, Co-Founder of non-alcoholic craft beer, Libra celebrates its launch at the LCBO.

“It’s 2022; wanting to be social while mindful of our wellness doesn’t have to be all or nothing. Libra delivers a refreshing, true-to-taste non-alcoholic craft beer experience that fits the lifestyle of Canadians,” says Mitch Cobb, Co-Founder and CEO of Libra, Non-Alcoholic Craft Beer. “As craft brewers, we are obsessed with creating a collection of non-alcoholic beers in different styles and flavours that meet the standard of beer lovers. We are excited to work with the LCBO to provide more craft options in this category.”

Working with Juno-award-winning Canadian folk-rocker Serena Ryder, Libra hopes to encourage Canadians to find their balance and be social on their terms. In addition to launching at the LCBO, Libra will be the first non-alcoholic beer on tap at Craft Beer Market in downtown Toronto and Ottawa. It is also the first-ever official non-alcoholic beer sponsor of the Ottawa Blues Festival on July 7-17, 2022.

“Making adult non-alcoholic drinks more accessible and available in every social situation is so important,” says Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association.” Libra’s launch at the LCBO will help propel the non-alcoholic beverage industry forward in Canada and give consumers more choice.”

Source: CNW