Adult Non-alcoholic Beverage Association (ANBA) is a new trade association exclusively for the non-alcoholic drinks industry. It already has a headquarters set up in North America and recently expanded into the UK and Europe.

The organization was created “to tackle the absence of universal regulations, improve guidelines for international trade and market expansion, and provide a central entity for key stakeholders – consumers, retailers, suppliers and complementary industries”.

The American chapter of ANBA had “already worked to foster growth in the beer, wine, spirits, and ready-to-drink cocktails categories, and ensure that consumers have access to a wide range of high-quality non-alcoholic drinks for every social occasion”, it said.

“With market share growing faster than regulation, this new ANBA UK/EU chapter has an important task to ensure regulatory landscapes remain fair and give consumers confidence in the quality of the products our members offer,” said Mark Livings, CEO of Lyre’s, who will chair the board.

The ANBA cited NielsenIQ data suggesting the global market for non-alcoholic drinks was likely to hit $30bn by 2025.

So far Lyre’s, Thomson & Scott, Savyll, lsh Spirits, Drop Bear Beers, Mocktails, Lucky Saint, Big Drop Brewing and Mindful Brands have signed up as members.

The association will allow suppliers that produce both non-alcoholic and alcoholic drinks to join as well. However, if a business takes most of its revenue from alcohol sales, it will be ineligible to be elected to the board.

In the US, members include Athletic Brewing Co, Ceria Brewing, Grüvi, H2OPS Sparkling Hop Water, Hella Cocktail Co, Partake Brewing and Ritual Zero Proof.

Non-alcoholic producers had “not had a voice” previously, said Amanda Thomson, founder and CEO of Thomson & Scott. “Instead, the big alcohol producers have spoken for us. This platform gives us the much-needed opportunity to put our flag in the sand on the issues that matter.”