Seabus Sauce, the imperial pilsner, is the new beer from Container Brewing in collaboration with the enigma behind Seabus memes.

The beer was inspired by the Seabus meme guy but not only by his tastes, but also the beers that appear on his account, especially Pabst Blue Ribbon.

“Obviously we wanted it to have a decent ABV (7%), as an ode to Driftwood’s Fat Tug IPA – which has been a huge source of inspiration for a lot of my content – but also have it be smoother and easier drinking, which is why we decided on a pilsner style,” the meme creator told Vancouver Is Awesome.

“It was basically a friend of a friend is pals with the Seabus Memes guy and I mentioned he was hilarious,” Dan Webster, co-owner of Container said.

That got back to the meme creator and led to them getting together to discuss Seabus Sauce,a name that will resonate with long-time fans. 

“I’ve posted a lot of fake products on my page before, but that was one of the only ones where I was like ‘maybe this could actually become real one day,'” said the meme creator.

“Dan just kind of asked me what some of my favourite beers were, and then brewed it to reflect the qualities I enjoyed about them,” says the meme creator.

“It was great, because he came in just a bit before opening and I served him a bunch of samples,” said Webster.

Seabus Sauce is the new beer from Container Brewing in collaboration with the enigma behind Seabus memes. Courtesy of Brendan Kergin / Vancouver Is Awesome

Seabus Memes and Container collaborated on the design of the can too, which features dark black cans, a black label and a pink/teal colour scheme.

“I designed the ‘Seabus Sauce’ logo, and then Container’s in-house designer and I both had input on the rest of the label design. I’m not sure whose decision it was to have the can itself be all-black, but I absolutely love it. I think the packaging came together amazing, I can’t say enough about it,” he said. 

Container Brewing has only brewed a 2,000 L batch, so this limited edition beer will be sold in about 3,000 cans which hit shelves earlier this month.  Sales from the limited edition cans will go to B.C. Children’s Hospital. Webster will be writing a $2,500 cheque (or about $1 a can) thanks to the collaboration from suppliers and others in the creation of the beer.

“At the end of the day our brewery is really leveraging his brand, so let’s make this more meaningful,” says Webster, adding that Seabus Memes was the one who suggested the hospital.

“We’re a small brewery, so it’s probably the most significant fundraiser beer we’ve done,” he said. 

“I’d love to do more stuff like this. People keep asking me when the Seabus Memes Hard Seltzer is coming out, and I have to be like ‘I dunno, maybe soon?!'”