Japas Cervejaria Has the Industry Intrigued

Blending the cultures of Brazil and Japan, and run by women, this has taken the industry by storm and has the market intrigued by this fuzion.  Like so many sectors, beer continues to be a male-dominated industry. But this is what makes Japas Cervejaria extremely compelling. The brand not only makes some tasty beer but it comes with a side of aesthetic and flavour entirely its own.

Japas Cervejaria Oishii — Conceived in São Paulo, Brazil and contract-brewed in Chicago

The beers are an homage to Japanese and Brazilian cuisine, featuring ingredients like ginger, yuzu, jasmine, and more. There’s a sour line called Sawā and some very creative others, like a refreshing witbier with orange peel and ginger and an IPA with blueberries and jabuticaba.

They even make a matcha beer. It’s all a beer industry reflection of the sizable Japanese population that resides in Brazil (to the tune of 2 million people, it’s the largest outside of Japan itself). The beers are a nod to this culture and many of the ingredients—all natural—come from fellow Japanese-Brazilians in Brazil.

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