Libra Beverage Co., a B-Corp Certified non-alcoholic beverage company, is taking advantage of what most people end up doing post-holidays–have a dry January. To kick off the New Year, Lbra is bringing its award-winning non-alcoholic Libra IPA to Costco in Atlantic Canada and Ottawa.

According to data, last year alone, 1 in 5 adults participated in Dry January.A recent Nielsen report shows that sales of non-alcoholic beverages reached $395 million in the last 52 weeks. However, 82% of non-alcoholic buyers are still purchasing alcohol.

“Whether you are sober curious or choose to moderate, great tasting non-alcoholic beverages are becoming staples in Canadian fridges,” says Mitch Cobb, Co-Founder of Libra Beverage Co. “At Libra, we want to create a movement where people can socialize without sacrifice everywhere they go. Our Costco launch is one way we are making moderation easier for consumers.”

Using traditional brewing methods, Libra’s dry-hopped El Dorado, Idaho 7, Strata and Comet come together to create a balanced IPA bursting with tropical fruit and mango aroma and flavours. Twelve packs of Libra’s award-winning IPA will be available for $19.99 in January.

Libra also has loads to celebrate as The New York International Beer Competition recently recognized Libra’s IPA refreshing taste as a Silver Winner, and Libra was named Canadian Non-Alcoholic Brewery of the Year 2022. As part of their partnership with Serena Ryder, 1% of Libra sales support ArtHaus Serena’s music incubator making wellness and professional development programs accessible to emerging artists across Canada.

Photo courtesy of UPSTREET CRAFT BREWERY