Craft beer is a huge industry and continues to grow year after year. In 2021, craft beer sales in the US totaled US$26.8 billion (£22 billion) and represented 13.1% of overall sales of beer.

In 2015, there were 4,803 craft breweries in the US, by 2021 there were 9,118. The number of UK craft breweries in that same period grew from 1,527 to 1,755. While the sales and growth are impressive, what matters more is what these figures represent – a growing interest in a superior quality beer from both producers and consumers.

Large corporate beer companies, such as AB Inbev, are looking to increase profit margins. Craft beer, while also motivated by profit, equally values community, quality and independence.

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SOURCE: The Conversation