In anticipation of the summer ahead, Steam Whistle Brewing has brought back their most popular promotion, which includes a complimentary bottle opener in specially marked 6-packs of Steam Whistle Pilsner. This annual tradition started in 2005 to thank customers for their loyalty. Now 19 years later, the free in-case opener has become a rite of spring and is much anticipated by brewery fans and paraphernalia collectors.

While cans are now the most popular format for Canadian drinkers at 74% of total beer sales, Steam Whistle is one of the country’s few independent breweries that also offers beer in glass bottles. Canada’s Premium Beer is known for its signature green glass bottles with a painted logo – a revived design from the 1950s. The combination of a non-twist bottle and crimp cap provides a superior seal, ensuring Steam Whistle Pilsner tastes as fresh as the day it left the brewery. The bottle cap chosen – not for convenience – but for a better drinking experience, requires an opener to pry off the cap. 

“There is something special about drinking from a glass bottle,” offers Greg Taylor, brewery Co-founder. “The extra thick glass keeps our beer cold longer, and the smooth bottle top has a great mouthfeel. So, we include an opener for added convenience and to show gratitude to our customers.”

The 2023 Bottle Opener

Inspired by Scandinavian design principles of simplicity and practicality, the 2023 edition opener was developed with minimized details & a focus on clean lines to create a utilitarian opener built to last. This burnished metal opener is unique with its double-ended opener function and comes with a leather string and paperboard tag – all designed in-house by Steam Whistle’s creative team.The 2023 in-case opener is inside specially marked 6-packs of Steam Whistle bottles across Canada.

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