Over $500,000 to grow production and expand its sales presence across Western Canada.
Fort Garry Brewing is the largest and longest-operating microbrewery in Manitoba. It produces a wide range of beer products and in 2021 expanded and entered the ready-to-drink beverage market.
On August 2, the Honourable Dan Vandal, Minister responsible for PrairiesCan and Member of Parliament for Saint Boniface-Saint Vital, announced an investment of over $520,000 to the Fort Garry Brewing Company. This support through PrairiesCan will allow the company to respond to rising demand and enter new markets as it grows the “Hector’s Hard” ready-to-drink product line across Western Canada.
The Fort Garry Brewing Company has seen significant uptake in the ready-to-drink product market. To increase their market share, they will scale-up marketing and production by installing an advanced bottle manufacturing and filling line. This will make it possible to capture a greater market share in more provinces. In addition, the project will result in the creation of six (6) new jobs and increased revenues for the company.
This project supports the objectives of the Jobs and Growth Fund, which seeks to generate revenue growth, create jobs, and increase business opportunities for Western Canadian Small- and Medium-sized Enterprises (SMEs).
"Our government is pleased to invest in the continued growth of the Prairie economy. As the first microbrewery in Manitoba, the Fort Garry Brewing Company has demonstrated an ability to respond to market demand. Having operated in the same location since 1994, their success speaks for itself – and with the upgrades to the production line, I am optimistic that they will continue to grow and create jobs for many years to come."
"Fort Garry Brewing Company is the longest standing brewery in Manitoba and the pioneers of a craft brewing industry that has seen a lot of change over the last decade. Innovation is a pillar for our long-term growth, and with the contribution from PrairiesCan we are able to continue local production and better meet changing market opportunities with an investment in new equipment. We are excited for the future of the brewery in our community and making great tasting products for Manitobans."
SOURCE: Newswire
PHOTO CREDIT: Prairies Economic Development Canada