Canadian Beer Day, which honours Canadian Beer and the individuals who produce, sell, distribute, serve, pour, or just enjoy it, will be celebrated on October 4th.

The focus of this year’s theme, Passion & Pride: The People Behind Canadian Beer, is on the people who are crucial to getting our country’s preferred alcoholic beverage from “grains-to-glass.”

It is a chance to express gratitude to everyone who contributes to our value chain, from the family farm to the maltsters, brewers, warehouse workers, truck drivers, merchants, bartenders, and waiters.

Facts regarding Canadian beer:

• Brewing is a highly regionalized sector; in Canada, 88% of the beer drunk and bought last year was produced here.
• More than $13.6 billion is added to Canada’s GDP each year by the brewing industry, which benefits both major and small towns across the country.
• In Canada, beer is responsible for 149,000 jobs. The beer industry is vital to our economy and Canadians’ means of subsistence in all areas of the restaurant and hotel industry, as well as tourism, agriculture, and transportation.
• The 1,310 breweries that are now in operation in Canada provide more than 21,000 Canadians who work directly for brewing companies, providing highly skilled and well-paid jobs.
• Breweries serve as important social centres that unite neighbours across Canada.
• Canadian Beer Day honours an iconic beverage that is a significant part of our country’s history and culture.

For many people, enjoying a drink with friends is one of life’s simple joys.

A beer with friends serves as a reminder of the strength of connection, whether we’re enjoying one at a festival, backyard barbecue, neighbourhood bar, or other social gathering.

For more information, go to https://canadianbeerday.ca/.

SOURCE: Canadian Beer Day
GRAPHIC CREDIT: Canadian Beer Day/Beer Canada