Chris Lohring, owner and chief brewer of Notch Brewing in Salem, Massachusetts, declares, “I detest beer flights.” He’s not alone among a tiny but increasing group of brewers who detest the beer flight; in fact, he’s one of the ones who purposefully leaves them off the menu.

Beer flights, which are often served as a row of four or five tiny glasses on a long wooden board, gained popularity in the 2000s and 2010s during the boom of craft beer and the breweries that produce it. And they still are, given the many pictures of them that saturate social media—roughly 500,000 of them on Instagram alone.  

Lohring and other brewers maintain their anti-flight stance in spite of this clear popularity, and the reasons behind this create significant concerns regarding the experience of drinking beer, brewery operations, branding issues, and future trends. These are the main explanations for why breweries decline flights. 

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SOURCE: Inside Hook
PHOTO CREDIT: On File