In a recent white paper titled Craft Beer and Spirits: Success Through Packaging, published by PMMI, The Association for Packaging and Processing Technologies.  The fastest-growing materials utilized in the craft beer and spirits sector through 2027 are expected to be metal, glass, and liquid cartons. This is in response to customer desires for ready-to-drink, e-commerce, variety, and multipacks, which are expected to propel the market to 78.1 billion unit sales, or a 1% compound annual growth rate (CAGR), between 2024 and 2027.

“Metal already represents the lion’s share of craft brew and spirits packaging—followed by glass, then rigid plastic,” says Rebecca Marquez, director, custom research, PMMI. “But liquid cartons are slated to grow at the fastest rate over this period at 2.2% CAGR.”

Watch the YouTube video for more insights on this report from Rebecca Marquez of PMMI’s Business Intelligence Team.

Marquez highlights that these trends are also fueling shifts in equipment, notably driving higher demand for automation. This manifests in integrated robotics and end-of-line packaging operations, including machines like palletizers.

The white paper also delves into how variety, sustainability, and premiumization can provide craft producers with a way to stand out in a competitive craft market:

The most important tool for craft producers in establishing this [unique] identity is packaging. Packaging features such as premiumization and sustainability make products stand out on the shelf and speak directly to the concerns of customers, while providing a variety of packaging formats and sizes caters to convenience and consumer lifestyles.

Click HERE to request the free report.

SOURCE: PMMI
INFOGRAPHIC CREDIT: PMMI