Only 14% of women drink beer weekly (compared to 50% of men), a 3% drop since 2018, a new report shows.

UK women in beer campaigning organization, Dea Latis, revealed the findings in The Gender Pint Gap: Revisited.

Supported by a grant from the Brewing Research and Education Fund, The Gender Pint Gap: Revisited report explores the results from a newly commissioned YouGov survey. 

The report reveals unique insights into the findings, underpinned by meticulous research, commentary, and case studies. It examines the challenges for women about beer and offers a range of opportunities and recommendations.

Back in 2018 Dea Latis published the Gender Pint Gap report, which explored why the UK had the lowest percentage of female beer drinkers in the world.

In the new report it found that beer advertising remains a key barrier for women while 70% of women perceive beer as highly calorific with negative health implications.

The way beer is presented and served is problematic for many women and women’s attitudes towards beer have remained largely unchanged since 2018, except in London where traditional views are being challenged.

Women are underrepresented in managerial and brewing roles: only 3% of brewers are female, and less than 25% of brewery management positions are held by women, they found.

Annabel Smith, co-founder of Dea Latis and author of the new report, led the latest research. She said: “The report includes insights into women’s attitudes and opinions about the beer category, reflections on the data, and importantly, it also identifies numerous opportunities for brand owners and retailers alike.

“The beer sector remains a traditionally male preserve in Britain, and the dial doesn’t appear to have moved very much since the last piece of research conducted by Dea Latis in 2018.

“The report addresses some of the reasons behind this and concludes with a 10-point Dea Latis Manifesto, offering practical steps to overcome the barriers and challenges faced by women who are disengaged and disenfranchised by the beer category.

“‘The Gender Pint Gap: Revisited’ is a crucial piece of research which identifies ways in which the beer industry can truly move towards beer becoming a gender-neutral drink, benefiting the economy and creating a diverse, inclusive sector enjoyed by all.”

SOURCE: Brewers Journal UK
PHOTO CREDIT: Dea Latis