Neighbourhood-Inspired Charity Beer, Raccoon Lager, Launches on the Streets of Toronto

Toronto’s indie media company Streets of Toronto launches Raccoon Lager, a charity beer inspired by the city’s “trash can troublemakers.” Paying homage to the city’s vibrant neighbourhoods, each of the four collectable cans don a different raccoon mascot. It’s a movement to embrace T.O.’s unique residents—both human and raccoon alike. The Streets of Toronto Trash Can Troublemakers include:

  • Kenny Sington: Graffiti Artiste
  • Lesley Ville: Humans Resources
  • Lawrence Park: Finance Bro
  • Danielle Forth: Person Trainer

Crafted with bold flavours and refreshing crispness, this beer is more than a summer staple. Made in collaboration with family-owned Canadian craft beer producer Tomorrow Brew Co., this beer allows Torontonians to cheers for a cause with profits going directly to the Daily Bread Food Bank, a city cornerstone supporting over 250 agencies across Toronto in the fight against poverty.

Raccoon Lager is available at top Toronto spots, including Seven Numbers Danforth, Madame Boeuf, Fetzun, Fat Pasha, select Gabby’s Roadhouse locations and NBA Courtside Restaurant. Torontonians can also shop the beer at 50 LCBO locations in the downtown core and the GTA, and it is available by request at non-participating LCBOs. Streets of Toronto is popping up throughout the city this summer so Torontonians can get their paws on a taste of the Raccoon Lager.

Raccoon Lager is not the same old trash. For more information, visit streetsoftoronto.com or @streetsoftoronto on social media.

SOURCE: CNW / Streets of Toronto (Press Release)
PHOTO CREDIT: Streets of Toronto