The latest report by IMARC Group, titled “𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐒𝐡𝐚𝐫𝐞, 𝐒𝐢𝐳𝐞, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐,” offers a comprehensive analysis of the craft beer market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
𝐓𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐜𝐫𝐚𝐟𝐭 𝐛𝐞𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐢𝐳𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝐔𝐒$ 𝟏𝟑𝟎.𝟒 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟑. 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝, 𝐈𝐌𝐀𝐑𝐂 𝐆𝐫𝐨𝐮𝐩 𝐞𝐱𝐩𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐔𝐒$ 𝟐𝟗𝟑.𝟒 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟐 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐧𝐠 𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐫𝐚𝐭𝐞 (𝐂𝐀𝐆𝐑) 𝐨𝐟 𝟗.𝟐% 𝐝𝐮𝐫𝐢𝐧𝐠 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐.
𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:
The global craft beer market is primarily driven by the increasing consumer preference for unique, flavorful, and premium-quality beers. Craft beers are distinguished by their emphasis on traditional brewing techniques, innovative flavors, and local sourcing of ingredients, appealing to consumers who seek alternatives to mass-produced beers. The growing trend of artisanal and small-batch products in the food and beverage industry has significantly contributed to the rise of craft breweries.
Younger consumers, particularly millennials, are key drivers of this market, showing a strong interest in experimentation with new flavors, styles, and locally produced beverages. The market is also benefiting from the rising disposable incomes and evolving taste preferences toward diverse and exotic beer options. In addition, the growing focus on sustainability and locally sourced ingredients is shaping the market, as many craft brewers prioritize eco-friendly practices and support local economies.
𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐒𝐜𝐨𝐩𝐞 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
The scope of the global craft beer market includes various beer types such as ales, lagers, and stouts, with ales, particularly pale ales and IPAs (India Pale Ales), dominating due to their popularity among craft beer enthusiasts. The market is segmented by distribution channels into on-trade (bars, restaurants, and breweries) and off-trade (retail stores and online platforms), with on-trade sales being a key growth driver as craft beer consumption in social settings continues to rise.
Geographically, North America, particularly the United States, holds a significant share of the market, owing to the presence of a large number of craft breweries and a well-established beer culture. Europe, particularly countries like Belgium, Germany, and the UK, also has a thriving craft beer scene, driven by traditional brewing practices and the rise of new microbreweries. The Asia-Pacific region is experiencing growing interest in craft beer, with countries like China and Japan showing increasing demand due to changing lifestyles and growing urbanization. Despite its growth, the global craft beer market faces challenges such as high competition from large commercial breweries and the higher price points of craft beers compared to mainstream brands.
However, the market is expected to continue its upward trajectory, driven by consumer demand for premium, artisanal products and the expansion of craft breweries into new markets. The rise of online retail and direct-to-consumer sales channels is further supporting market growth, providing consumers with easier access to a wide range of craft beer options from around the world. As consumers increasingly prioritize quality, authenticity, and innovation in their beer choices, the global craft beer market is well-positioned for steady growth in the coming years.
𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Anheuser-Busch InBev SA/NV
- Bell’s Brewery Inc.
- Constellation Brands Inc.
- D.G. Yuengling & Son Inc.
- Diageo Plc
- Duvel Moortgat
- Heineken NV
- New Belgium Brewing Company Inc.
- Oskar Blues Brewery LLC
- Sierra Nevada Brewing Co.
- Stone & Wood Brewing Co. (Lion Brewery Co)
- The Boston Beer Company Inc
𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:
Our report has categorized the market based on region, product type, age group and distribution channel.
𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐲𝐩𝐞:
- Ales
- Lagers
- Others
𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐀𝐠𝐞 𝐆𝐫𝐨𝐮𝐩:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭, 𝟐𝟏-𝟑𝟓 𝐲𝐞𝐚𝐫𝐬 𝐨𝐥𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐞𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞.
𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥:
- On-Trade
- Off-Trade
𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐑𝐞𝐠𝐢𝐨𝐧:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
𝐊𝐞𝐲 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐭𝐨 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.imarcgroup.com/craft-beer-market/requestsample
SOURCE: OpenPR / IMARC Group (Press Release)
PHOTO CREDIT: IMARC Group