FlavorSum, a North American flavor producer, shares trend-driven insights to inspire food and beverage innovation pathways in 2025. In the two-part blog series, the FlavorSum team of flavorists, application specialists, and market analysts collaborated to review cultural and flavor trends anticipated to affect product development.
Part One: Cultural Trends Shaping Behavior and Innovation
Reviewing current trends can uncover emerging needs and spark creative ideas for new, relevant foods and beverages. FlavorSum’s forward-looking exploration will facilitate conversation among developers and foster the creation of on-trend food and beverage products that strengthen connections with shoppers.
Part 1 of the series examines the cultural shifts affecting how people interact with foods and beverages. FlavorSum’s cultural predictions explain key themes shaping the landscape, including:
- The Return of the Home Hub
- The Creator Economy Expands to Food and Beverage
- Food Activism Sparks Change
- Nostalgia Grows Up
Part Two: Aligning Flavors With Evolving Shopper Needs
Deciding which food and beverage trends will resonate with shoppers helps brands foster seasonal excitement or frame strategic plans. While specific flavor predictions have value, an integrated approach linked with behaviors and expectations opens more opportunities to create products within brand guardrails.
In Part 2 of FlavorSum’s 2025 predictions series, the team investigates how flavors can help food and beverage formulators create desirable experiences.
FlavorSum’s 2025 flavor predictions showcase flavors that are gaining momentum as people choose foods and beverages to meet their needs. Flavor themes include:
- Seeking Serenity
- Premium, Please
- Tell Me a Story
- Meet Me in the Moment
The compilation of annual predictions illustrates how FlavorSum supports customers and food and beverage professionals with relevant information and resources to inspire innovation. FlavorSum’s 2025 flavor predictions infographic is available for download.
SOURCE: BusinessWire / FlavorSum (Press Release)
PHOTO CREDIT: FlavorSum