The craft beer industry, which was previously a favored option for consumers and companies alike, is now encountering difficulties like business closures, delayed festivals, and evolving consumer habits, raising concerns about the broader artisanal movement and the future of craft beer. But is the industry truly doomed? 

A recent study conducted by Dr. Andreas Schotter, professor of Global Strategy and General Management at the Ivey Business School, and his American colleagues, published in the Journal of Business Venturing, have highlighted their arguments on such a subject HERE. 

Interest in the details of the published paper? View Schotter’s study in its entirety at “Trouble brewing: Craft ventures during market disruption.”

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SOURCE: Ivey Business Journal
PHOTO CREDIT: On File