Longwood Brewery is expanding its distribution of Telegraph Project Pale Ale to support Telegraph Cove, which suffered a devastating fire that destroyed several of its buildings on December 31. The pale ale has been in production as a seasonal beer distributed on the north Island for several years, with $1 from the sale of every four-pack supporting the Telegraph Cove Whale Interpretive Centre.

The beer was created in 2021 for a fundraiser for the Whale Interpretive Centre and was only distributed through the cove itself and a couple of stores, Port Hardy and Port McNeill.

The brewery’s partner, Tracy McLean, spearheaded the original Telegraph Cove Pale Ale venture and the marketing and distribution expansion following the fire.

After the fire struck, Harley Smith, Longwood Brewery partner and brewmaster, and McLean made arrangements to increase the beer’s production and distribution to support Telegraph Cove’s recovery. The beer’s label has been updated to explain what the product’s sales now support and distribution has been expanded. The fundraising portion of the beer’s sale proceeds are now split between the Whale Interpretive Centre and Telegraph Cove Resort.

Longwood Brewery is running the fundraiser program until September 1, and the latest batch has been distributed to private liquor stores in Nanaimo, Victoria, Campbell River, and other north Island communities, as well as the Lower Mainland.

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SOURCE: Victoria Bizz
PHOTO CREDIT: Longwood Brewery