After creating a test batch, going viral and selling out, Burdock Brewery’s Lit Pickle Hard Seltzer, the small-batch craft pickle seltzer, is making its highly anticipated return, but this time with a refined formula and expanded availability at the LCBO on March 2, 2025.

Lit Pickle isn’t just another pickle-flavoured gimmick. It’s a carefully crafted vodka-based seltzer with a balance of acidity, salt, garlic, and crisp cucumber flavour, creating a uniquely refreshing and savoury drinking experience. Inspired by pickle martinis enjoyed at the South-Western Bathhouse and Tea Room in Mississauga, Lit Pickle was developed through months of trial and experimentation, with the team testing different brines and ratios to land on the perfect recipe. The result? An ultimate pickle seltzer that stands on its own as a bold and refreshing beverage.

 Lit Pickle’s signature lacto-rich brine comes from Bubbies Pickles, a company known for its reputation for producing naturally fermented Kosher Dill Pickles using traditional methods. The brine used in Lit Pickle was fermented in 75-gallon air drums and shipped in an unprecedented 35,000 lbs (the equivalent of 12 Honda Civics!), making this the largest pickle-related shipment known to date… we think.

Pickle lovers have been chugging brine for years, and now they have a bubbly seltzer that lets them sip their obsession with pride. Craft seltzers are a rare sight on the shelves at the LCBO, where massive beverage corporations typically dominate the seltzer category. Lit Pickle’s return marks a breakthrough for independent producers, proving that small-batch, high-quality seltzers deserve a place on the shelves. Lit Pickle’s return also comes amid a shifting landscape, where consumers are focusing on supporting local and Canadian-made brands more than ever.

In 2025, pickles have transcended their traditional role, becoming a cultural phenomenon. From the millennial-favoured pickleback shots to pop star Dua Lipa’s viral Diet Coke mixed with pickle brine cocktail, briny flavours are making waves in the beverage industry. Also, the rise of pickleball as a trending sport further cements pickles’ place in contemporary culture. Whether you’re a die-hard pickle lover or simply looking for a refreshing drink, Lit Pickle is here to change how you think about seltzers. Crisp, briny, and undeniably unique, this isn’t just a drink; it’s a dillicious lifestyle.

For more information on Lit Pickle, visit drinklitpickle.com.

The Brewery Behind the Brine

Lit Pickle is the brainchild of Burdock Brewery, one of Toronto’s most respected craft breweries. Founded in 2015, Burdock is known for its innovative brewing, blending, and fermentation approach. With a dedication to small-batch, high-quality beers and beer-wine fusions, Burdock continues to push the boundaries of craft beverage creation—making it the perfect home for Lit Pickle. Beyond brewing, Burdock Brewery is committed to supporting local artists and musicians, hosting frequent events that celebrate the vibrant culture of the community at their two locations in Bloordale and Kensington Market. Burdock’s commitment to sustainability and community engagement makes them more than just a brewery; they are a destination where every pint tells a story.

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SOURCE: Easy Consulting Studio / Burdock Brewery (Press Release)
PHOTO CREDIT: Burdock Brewery