Heineken Forms Partnership to Establish Brewery in Dubai

Heineken NV’s joint venture, Sirocco, intends to manufacture well-known beer brands in the emirate, making Dubai the first large-scale brewery in the Gulf. It is anticipated that construction would start late next year and be finished in 2027.

The brewery intends to increase its staff to 190 full-time workers and will manufacture brands including Heineken, Kingfisher, Amstel, and Birra Moretti in Dubai. In a market with more than 17 million visitors annually, local manufacturing will satisfy rising demand by providing a “fresher beer experience.”

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SOURCE: Gulf News
PHOTO CREDIT: Getty Images