Les Brasseurs du Nord, a pioneering microbrewery in Quebec and well known for its Boréale beer brand, is proud to announce the acquisition of Sober Carpenter, a Quebec-based brewery specializing in the production of non-alcoholic beers and Clever ready-to-drink mocktails. Sober Carpenter has received multiple awards for the quality of its products and is distributed in over 10,000 points of sale from coast to coast.

“In addition to strengthening our presence in Quebec, this acquisition allows us to expand our reach in Canada, in a rapidly growing segment, ” says Sébastien Paradis, President and CEO of Les Brasseurs du Nord. “Since 2018, Sober Carpenter has quickly established itself in Canada, building a solid reputation based on values that are dear to us: quality and innovation. “This alliance concluded during the alcohol-free month reinforces our position as a leader in the brewing industry, committed to a bold and inclusive future.”

“We are proud to partner with a trusted entity, recognized for its expertise and sharing our commitment to innovation and excellence,” note Mathieu and Nicolas Gagnon-Oosterwaal, co-founders of Sober Carpenter. “With the expertise and shared vision of Les Brasseurs du Nord, we are confident that Sober Carpenter can accelerate its growth while staying true to its mission: offering high-quality non-alcoholic beers and ready-to-drink mocktails.”

A Growing Trend

The non-alcoholic beer market is experiencing rapid growth in Canada, responding to an increased demand for moderate consumption options without compromising taste and quality. Sober Carpenter has established itself as a key player in this field, offering products that perfectly align with today’s consumer expectations. According to Nielsen, non-alcoholic beverage sales in Canada reached $200 million last year, an increase of approximately 24% compared to the previous year. Non-alcoholic beers account for 76% of this market.

A second acquisition in less than a year

This acquisition, the second in less than a year for Les Brasseurs du Nord after that of Breuvages Shape in the summer of 2024, also strengthens the microbrewery’s portfolio. Thanks to Breuvages Shape, Les Brasseurs du Nord expanded its offerings by incorporating seltzers, coolers, and ready-to-drink mocktails, thus responding to evolving consumer preferences.

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SOURCE: CWN / Les Brasseurs du Nord (Press Release)
PHOTO CREDIT: Les Brasseurs du Nord