Wasted Day Brewery taproom in Uptown Saint John has recently opened its doors to customers.
“We had two paths to choose from,” explains Wasted Day co-owner Jon Chouinard. “Path one was the tried-and-true traditional route: to put in a larger production facility at the uptown taproom, supplying a steady stream of well-known, staple beers.”
“But then we thought ‘let’s do the opposite. Let’s put a smaller brew house in… so we’ll launch a new beer every week’.”
The small brewhouse at the 36 Water Street location will be making 400 litres of truly unique beer, launched every Friday.
“You have to set yourself apart,” Chouinard explains. “Let’s get back to the core of what craft brewing really is. Be creative and launch new products. Really answer that question for people when they walk in the door and say, ‘what do you have new today.’ We always want to have a good answer for that.”
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Photos courtesy of Uptown Saint John Business Improvement Association