Craft breweries are looking to take back the light beer sector. After the giant moguls came in and started producing light beer, it hasn’t been received well by the consumers. They want more product with less abv. The craft industry is trying to change the perception that lower alcohol means less flavor by using the tricks of the big brewers mashed up with microbrewers’ ingenuity.

According to the Allied Market Research group the light beer market size was valued at $285.3 billion in 2019, and is expected to garner $338.8 billion by 2027. On the basis of production, the craft brewery segment accounted for the maximum light beer market share in 2019. Drivers of the growth are the younger generation and an increase of female beer drinkers, both are/or should be the most sought after groups for craft breweries to sustain or even expand in the long-term.

These are leaders of the pack changing perceptions and bringing in a new fanbase necessary to sustain the industry in the future.

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