Oklahoma City’s Skydance Brewing celebrated their one-year anniversary with pints of special-release juicy IPA and snifters of one-off pastry stouts as well as acknowledging the place’s Native American heritage.

According to a 2021 audit from the Brewers’ Association, only .4% of craft breweries are owned by American Indians or Alaska Natives, compared with 93.5% owned by Whites. But places like Skydance are proudly touting their culture, not only to differentiate in a crowded marketplace, but also to tell the stories of their peoples.

Jake Keyes, center, with tribal leadership as he is sworn in as vice chairman of the Iowa Tribe of Oklahoma.

At Skydance–according to this article in BBN Bloomberg–patrons look up to see American Indian art, like the portrait of a warpainted Cheyenne Dog Soldier rendered by a local Iowa tribesman. They order the flagship Fancy Dance Hazy IPA, named after the popular powwow ritual, or the Rez Dog American Blonde. The Skydance “S” logo emblazoned on the windows, tap handles, and glasses comprises two eagle feathers, a hallowed symbol of dignity in many Native American cultures. “It symbolizes bringing people together,” says Jake Keyes, vice chairman of the Iowa Tribe of Oklahoma, who launched Skydance out of a local brewing incubator in 2018. “Our culture has always been mysterious to a lot of non-Natives, because it was illegal for us to practice our culture for a long time. We were taught to not talk about it. Now we put the stories on the cans and start a conversation. It demystifies it, and that brings people together.”

Few things about Native Americans are more misunderstood than their relationship with alcohol. Although it was illegal for indigenous people to even buy spirits until 1953 (20 years after Prohibition ended), the stereotype of the “Drunken Indian” has endured. Even in more sophisticated circles, beer is assumed to be a purely European import to the so-called New World. But Natives on this side of the globe knew plenty about fermented beverages, from the Chicha corn beer of the ancient Incans to the Tiswin corn beer/wine brewed by Apache in parts of Arizona. “That history is still being discovered,” says Shyla Sheppard, founder of Albuquerque’s Bow & Arrow Brewing Co. and a member of the Mandan, Hidatsa, and Arikara Nation of North Dakota. “The idea of alcohol is not something foreign that was brought to us.”

But American Indian history is only half the story that Keyes and Sheppard are trying to tell through their beer. The other part is the story of their present and future—showing Native youth that they can be successful entrepreneurs in any business. “You can never count on somebody else to tell your story for you,” says Keyes. “If you want it told right, you’ve got to tell it yourself.”