A New Brunswick Brewer Rebrands Beers After Copyright Complaint From Patagonia

Graystone Brewing, based in Fredericton, New Brunswick, has changed the names of his two most popular beers after receiving a complaint from the Patagonia company for copyright complaints about having a similar logo. 

Wes Ward, the owner and founder of Graystone Brewing told Huddle that its first-ever brewed beer, Patagonia Pale Ale, and Patagonia IPA have been rebranded as Graystone IPA and Graystone Pale Ale.

“It’s our number-one beer, and it was our first brewed here. After [Patagonia Pale Ale]’s success, we did a Patagonia IPA,” explained Ward.

“It was the same recipe, we just amped everything up, more alcohol and more hops. They quickly became our top sellers.

Ward said the original names for the brews – and the idea to launch a brewery, to begin with – were inspired by a 2003 backpacking expedition in the rugged, mountainous South American region.

“We were down in the Patagonia region and one day we were trying to figure out how to keep traveling and raise money for a sailboat to sail around the world,” said Ward, who at the time was bartending at the Capital Complex (the Cap) – a business he eventually purchased and took over in 2006, after working there since 1998.

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