Yesterday, Martin Street Liquor Merchants, Tin Whistle Brewing Co., and Wallflower Studio, unveiled a new mural adding a fresh dose of public art to the 300 block of Martin Street.
The new mural features Tin Whistle Brewing’s award-winning branding, including animals from its bright, fun-loving beer can labels. “On the mural you’ll see a binocular-wielding, mom-tattooed quail who is watching roller-skating, endangered badgers and beer can lugging bighorn sheep” says Kristiana Vellucci, owner of Wallflower Studio and creative mastermind behind the Tin Whistle brand. “We even added a rather large orange Sasquatch for good measure”.
In December, Tin Whistle was recognized with the Branding of the Year Award from the Canadian Brewers Choice Awards. An award that celebrates the best of the best in the Canadian craft beer industry.
Unveiling the mural on International Women’s Day was no mistake. “We came together as a woman artist, woman brewery-owner, and woman liquor store owner. We aren’t always common in the more male-dominated beer world, but we are here to show what women can do!” said Alexis Esseltine, owner of Tin Whistle Brewing. “At the end of the day we wanted to collaborate, add more public art to the City we love, celebrate women in business, and remind our daughters to dream big- maybe even as big as this mural!” added Leah Garras, Owner of Martin Street Liquor Merchants.
The mural will remain up indefinitely outside Martin Street Liquor Merchants at 333 Martin Street, Penticton. The public is welcome to visit the mural, and are encouraged to pose with it and share their photos on social media with the hashtag #MartinStreetMural.
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