Almost a third of millennials say they’re cutting back on alcohol with the top reason being: “Beer makes me fat”, according to a new article in Business Insider.

Beer is being hit the hardest, with a massive 37 percent of those who say they’re drinking less, it’s beer that they’re cutting out.

“If people start to see beer as something that is not necessarily healthy, then inevitably people will start to drink less beer,” Anheuser-Busch InBev US CMO Marcel Marcondes told Business Insider in February.

“But if we manage to make them see clearly beer really is predominantly made with natural ingredients as it is, if we talk about low carbs, low calories, if we have tailor-made propositions like Michelob Ultra, we can change that game.”